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Mobile Giving

A pocketful of Possibilities

Mobile giving has revolutionised the way non-profits and charities raise funds. By leveraging the power of smartphones and mobile devices, organisations can now easily and efficiently solicit donations from supporters anytime, anywhere.

How Does Mobile Giving Work?

Mobile giving typically involves one of the following methods:

1. Text-to-Donate: Donors text a keyword to a designated number, and a predetermined donation amount is charged to their mobile bill.
2. Mobile App Donations: Non-profit organisations can create their own mobile apps that allow donors to make donations directly through the app.
3. Mobile Website Donations: Donors can visit a mobile-optimised website and donate using their phone's browser.
4. QR Code Donations: Donors can scan a QR code with their smartphone camera, directing them to a donation page.

Benefits of Mobile Giving

• Increased Convenience: Donors can make donations quickly and easily from their mobile devices.
• Enhanced Donor Experience: Mobile giving offers a seamless and user-friendly experience.
• Real-Time Impact: Donors can see the immediate impact of their donation.
• Increased Donations: Mobile giving can lead to higher donation amounts and more frequent donations.
• Improved Data Collection: Mobile giving can help organizations collect valuable donor data, such as demographics and preferences.

Ideas for Effective Mobile Giving

• Create a Strong Mobile Presence: Ensure your non-profit's website and social media pages are mobile-friendly.
• Use Clear Calls to Action: Make it easy for donors to donate by using clear and concise calls to action.
• Optimise for Mobile Devices: Design your donation pages and mobile apps to be user-friendly and visually appealing.
• Leverage Social Media: Use social media to promote your mobile giving campaigns and encourage sharing.
• Personalise the Experience: Tailor your donation appeals to individual donors' interests and preferences.
• Track and Analyse: Monitor your mobile giving campaigns to measure their effectiveness and identify areas for improvement.

By embracing mobile giving, non-profit organisations can unlock new opportunities to engage with donors and raise funds. By making it easier for people to give, you can inspire a new generation of supporters and drive lasting impact.